2017—2021
B.A. in Visual Communication Design
Academy of Arts & Design, Tsinghua University
Core training in visual systems, graphic language and communication design.
WORKING ACROSS VISUAL SYSTEMS & DIGITAL EXPERIENCES
Visual designer and creative technologist working across brand systems, interface design, motion, 3D and AI-assisted prototyping, with experience spanning Tsinghua University, Politecnico di Milano and client work for Xiaomi, Holiland and other brands.
Overview
Ye Li is a multidisciplinary designer and creative technologist with training in visual communication, sociology and interactive narrative design across Tsinghua University and Politecnico di Milano.
Her practice moves between brand systems, interface design, motion, 3D and creative coding. Recent work includes Xiaomi HyperOS and Super XiaoAi, while her independent workflow increasingly integrates AI tools for rapid prototyping and front-end experiments.
During university she also led student organizations at the Academy of Arts & Design, organizing exhibitions and student programs alongside academic work.
- Name
- Ye LiFroglielie
- Role
- Multidisciplinary DesignerCreative Technologist
- Focus
- Brand Visual DesignUI / UXMotion & 3DInteractive Narrative
- Based In
- ChinaFrom Zibo, Shandong
Education
2019—2021
Minor in Sociology
Tsinghua University
Complementary study in social research, observation and contextual analysis.
2021—2024
M.A. in Visual Communication Design
Academy of Arts & Design, Tsinghua University
Graduate research direction focused on interactive narrative experience.
2022—2024
M.A. in Communication Design
Politecnico di Milano
Advanced study in communication design with a focus on interactive narrative.
Experience
2024.07—Now
Design Director
loof.design
Leading brand updates, web and app UI, and packaging projects spanning Xiaomi HyperOS, Super XiaoAi, Xiaomi MIMO, Holiland, TORRAS and Scent Library.
2023.03—2023.12
Visual Identity Designer
Shenzhen Snow Beer Town
Built the visual identity system, including logo specifications, product applications, wayfinding and commercial district installations.
2023.06—2023.08
Installation Designer
Beijing City Library collaboration with Youth Design 100
Developed the installation form and graphic applications for a public art project.
2022.09—2023.12
Designer
loof.design
Delivered brand design and web projects, including visual work connected to Xiaomi HyperOS.
2022.02—2022.09
Exhibition Design Intern
Beijing Zhijing Narrative Design
Supported exhibition planning and installation production for multiple Shenzhen venues.
2021.07—2021.09
Landscape Design Contributor
Beijing Winter Olympics
Contributed visual materials for the landscape design of Wukesong Arena.
2020.07—2021.12
Design Intern
loof.design
Worked on brand systems, mini-program interfaces and UI / UX for clients including Holiland and Taihe Entertainment.
2019.09—2020.02
Exhibition Design Assistant
CCTV Animation Department
Handled spatial graphics and layout support for an exhibition design project.
Recognition
2022
TDC Annual Awards 2022
Selected work recognized by the Type Directors Club annual program.
2021
design360° graduate100 Top 10 · Young Battle Award · GDC Awards 2021 Merit Award
Also received Tsinghua Outstanding Graduation Design and Young Blood Award recognition.
2019
One Show x Semir Youth Creative Competition
Awarded entry in the Guochao cultural creativity track.
Capabilities
Beyond conventional design deliverables, the workflow extends into front-end experiments and AI-assisted prototyping. Since 2023–2024, Copilot, ChatGPT, Codex and Vercel have been part of a fast loop for building interfaces, interaction studies and online demos from concept sketches.
Design
- Brand Visual Design
- UI / UX
- Data Visualization
Motion & 3D
- Motion Design
- 3D Modeling
- Rendering
Front-End
- HTML / CSS
- JavaScript
- React / Next.js
Toolchain
- Figma / XD
- Photoshop / Illustrator / InDesign
- Premiere Pro / After Effects
- Cinema 4D / Blender
AI Workflow
- ChatGPT
- Gemini
- Codex
- Figma Make
- Tripo
- Lovart
- Vercel